Curious About Our Impact?


The Photo Run Quest

Yesterday – The Ideas Adventurer


12 years ago, I acquired a Nikon F4 and a couple of lenses and thought I would take up photography as a hobby and decided to use London as my canvas. I quickly learnt that I knew very little about either, so I decided to do a part-time degree in photography and document the best places to take photographs to support my various assignment. 


As I was doing this, a quest came to me – 


‘If London was able to communicate, how would she do that in a way that would welcome people to her heart and show them around?’


And so the quest to unlock the hidden treasures of visual London commenced and London Runs and Photo Routes was born - or Photoruns for short. 


80 routes later and a treasure-trove of photographs, videos and old maps, I am on the final part of my quest - to find creative ways for London to communicate her best routes, sights and stories through the medium of the day using standard equipment and software.  


Many prototypes later I am ready to report on my adventures!


Today – The Presenter and Listener


Like the adventures of old, who used to present their discoveries to the noble institutions of the day and then face feedback from the learned members, I am doing the same with Photoruns, but to a modern audience in a modern format. The intention is to provide a location-centric view of the key central areas of London to allow you to explore and get familiar with the location and its routes -   so that when you do it for real, it will be familiar to you and you will feel more like a local.


Listening to feedback on what people like, and what needs improving, or is missing, will help me refine the concept and give more value back to those who use it. As we come out of lockdown, I am especially interested to see if it can help London businesses during their recovery period or charities looking for new ways to fundraise.  I have already had some great feedback and I am now in the process of creating a set of location blogs to let you know the places to eat, drink and be merry and some photography guides.


Tomorrow – Pioneer and Pathfinder 


Like the knights and adventures of old, my quest has been one that I have done alone, is self-funded through an unrelated full-time job, and has been full of challenges which have been overcome through fortitude, and by having London as my mentor. As a pioneer, I trust I have developed these routes that are both innovative and useful and that it has prepared the way for you to follow and explore.


My new quest for 2023 is to produce a 100-kilometre visual route across London, (in 40 sections), starting from the Thames barrier in the east to Kew Gardens in the west.  You can support me by sharing, donating and by participating and giving back feedback - Thank you in advance.


The future may be uncertain, however, the journey thus far has been enlightening and I know you will be delighted with the end destination - London.


Meet The Pioneer